Engagio

SEPTEMBER 9, 2020

Your ABM Director needs to be comfortable aggregating data from multiple systems and digging into it. Spend the most time on this question. Ongoing management of data (de-duping, enriching, etc.). Make sure this person can really get into the weeds with the technology and not just talk at a high level.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Engagio

OCTOBER 20, 2020

There are plenty of data firms that have developed their own methodologies for aggregating contact data. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files. List Buys and Technology Plays. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

There are plenty of data firms that have developed their own methodologies for aggregating contact data. Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52