The Point

JUNE 11, 2010

Recently invested in marketing automation software? Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Download your copy of the white paper here.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

ViewPoint

JUNE 29, 2017

PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. Are sales and marketing aligned on what they’re telling the market, and the best ways to reach out, or are efforts mismatched? Marketing measurement. Testing’s a must.

PointClear 204

PointClear Sales Qualified Leads Forecasting Paper 204

The Point

JULY 19, 2010

Ultimately, however, the best measure for any marketing program is ROI: what is the return on one dollar in invested in a Webinar strategy as compared to that same dollar invested elsewhere? Webinar ROI can be increased substantially by leveraging the event as an archived recording, made available for on-demand viewing.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Onalytica B2B

JANUARY 8, 2019

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. The debate involves aspects of both ROI and philosophy.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

The Point

JANUARY 24, 2013

Gaining a first-hand account of how promptly leads are responded to, how lead follow-up is prioritized and based on what criteria, can help steer your lead nurturing program in a direction where it’s likely to have the most impact and the greatest ROI.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100