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Database Marketing: Five Important Things to Know

Webbiquity

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. Emphasizing the use of statistical techniques, database marketing aims to develop models of customer behavior. Database Marketing Types. Consumer Database Marketing.

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Why Social Media Really Matters

Customer Experience Matrix

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness.

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Acxiom Uses Social Media Data to Segment Email Lists

Customer Experience Matrix

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Tags: acxiom marketing measurement social media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

million followers on Twitter? million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start.

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How to reach your customers at work or at home

Biznology

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Expand your universe of display and social media advertising targets. Access hard-to-reach segments. And the response shot up.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

Leveraging social media to help maintain mindshare, keep prospects informed. One of the other opportunities identified in the discovery process related to ongoing communication with the database of existing leads. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.