Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Linkedin Ads. Then you’re done!
Martech
SEPTEMBER 29, 2023
Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.
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Biznology
NOVEMBER 23, 2016
I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Have you ever wished you knew more about the consumer side of your business customers?
Biznology
APRIL 24, 2015
Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.
Biznology
AUGUST 26, 2013
B2b data tends to degrade at the rate of 4% to 6% per month, so keeping up with changing titles, email addresses, company moves, company name changes—this requires dedicated attention, spadework, and resources. Here are the elements you are likely to want to capture and maintain in a B2B marketing database.
Only B2B
AUGUST 21, 2023
This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with genuine potential. Secondly, automation saves time and resources, allowing marketers to focus on high-level strategies rather than repetitive tasks.
Biznology
MARCH 6, 2015
Categories like marketing manager and financial analyst don’t seem to work anymore. A resource like that is a good first step. When you know that there is a job change and you have the new information, you must move the contact to the new company in your database. You might also add a LinkedIn profile URL to the record.
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