Webbiquity

AUGUST 19, 2016

A well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. When both SEO and content marketing strategies are used individually, you aren’t able to harness the full power they can bring to your business. Twitter: @ CustardMedia.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

SmartBug Media

FEBRUARY 11, 2021

YouTube (Marketing Hub Enterprise only). How are salespeople determining the priority of leads? Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Including the recipient’s company name in subject lines increases response.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

JANUARY 31, 2010

As I mentioned earlier, what originally most impressed me about Aprimo Marketing Studio was its scope. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

NOVEMBER 8, 2012

The key principle of content marketing is that all these roles are interdependent for success. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. In 2012, IBM made a concerted effort to use a unified keyword database. Brand marketers built a messaging guide that all participants used.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

MarketJoy

JUNE 25, 2018

Amidst the hoopla surrounding inbound marketing, several business experts and marketers have turned away from outbound marketing and taken to the other. The Relevance of Outbound Marketing. Contrary to what is generally opined, outbound procedures manage to steer the revenues & leads.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

AUGUST 26, 2011

After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. Those marketing tactics need to be updated to make them effective in today’s context.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. One thing that we found is that certain social agencies called SMAoR’s, Social Media Agency of Record, we found in the interview that all of them that we interviewed were deploying ads within Facebook and Twitter.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. Database Marketing.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. These days, very few salespeople can do without a CRM to track every phone call, email, or chat between the business and a promising lead as it moves through the funnel.

Social Media 62

Social Media CRM Media Work Management 62

Webbiquity

JANUARY 12, 2021

Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. As things tend to go, one thing leads to another. And I think that leads you eventually to the most valuable path.

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Conductor

OCTOBER 11, 2019

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. You’re following the clues, but you also have to have intuition leading the way, like a Sherlock Holmes on your shoulder. I also keep up with those things on Twitter.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

Content Standard

JANUARY 9, 2015

But do you know how to get the most out of your MAP to generate more leads and use content to make them more sales-ready? If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Lead Nurturing with Emails.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

Did a consumer mention your company on Twitter? At Marketo, we found that our lead nurturing campaigns that use behavioral targeting have 57% higher open rates , 59% better click-to-open rates, and a whopping 147% higher overall click rate. How long ago was her last interaction with an email — three days, three weeks or three months?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48