The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Vendor Categories So far so good, but it’s really just theory. But things aren’t quite so simple.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

PureB2B

JUNE 13, 2017

The traditional channels of television, radio, and print media have seen a decline in usage as more users start looking at online platforms as their primary sources of media. This is great for marketers because online channels allow for better targeting, tracking, and analytics. Email Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

The Point

NOVEMBER 8, 2010

On Focus.com , Holly asks: “Does marketing automation work if I only have a cold list of records? Case in point – we’re currently developing an integrated demand generation campaign for a client targeting a select group of contacts at key accounts. How effective would using this cold list be?&#. and so on. . *

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Delete non-responders.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor. But they’re all promised fairly soon.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2010

Summary: Conversen makes it easy to generate dynamic messages across multiple channels. It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. So where’s the catch? Conversen is organized primarily around campaigns.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

PureB2B

JUNE 13, 2017

The traditional channels of television, radio, and print media have seen a decline in usage as more users start looking at online platforms as their primary sources of media. This is great for marketers because online channels allow for better targeting, tracking, and analytics. Customer Relationship Management Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Webbiquity

JANUARY 12, 2021

Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. Most analytics tools are limited in their ability to answer this. This episode is sponsored by virtual event platform Shindig.

Allocation 239

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 239

Martech

SEPTEMBER 29, 2023

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.”

Marketing Automation Services 94

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 94

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

JUNE 11, 2010

Recently invested in marketing automation software? Great lead nurturing starts with more than just software. Inside, you’ll discover the secrets to success and core lead management principles that can increase response rates, convert more leads to opportunities, and accelerate the ROI from marketing automation software.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: I must hear at least one person a week say “I need to clean up our Salesforce database.” Is that a reflection on the software, or on how people use it?

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Customer Experience Matrix

FEBRUARY 4, 2010

The accompanying article suggested the online marketers don’t give personalization a high priority, which supports the theme of my last few posts. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics. database) marketers and Web (i.e., It's the best I could do.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Ranking 120

Only B2B

AUGUST 21, 2023

B2B list building is the foundation upon which successful B2B lead generation campaigns are built. It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. Automating the process can significantly alleviate this challenge. trillion annually.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Wista works with ProspectVision™. About Wistia. About Lead Liaison.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? In fact, I’d recommend it.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. Below, we’ve compiled a near-comprehensive guide to all things B2B lead generation. Assessing the market need.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

PureB2B

APRIL 20, 2022

Often tasked with generating leads that hit both a quality and quantity requirement, B2B marketers often use multiple strategies and channels to hit their targets. One of the most successful channels of lead generation marketing is content syndication. Strategic Nurture.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62

SalesIntel

JANUARY 24, 2022

Maybe your company has decided on new sales tools for the year to improve sales performance. At SalesIntel, we have years of experience connecting clients to the right sales tools to help them take their B2B sales to the next level. But first, let’s go back to the basics: What are sales tools? . What Are Sales Tools?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid?

Social Media 121

Social Media Work Management Marketing Management Media 121

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

ViewPoint

JUNE 15, 2018

It’s not a sales-only process, and it’s not a marketing-only process. Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

The Point

SEPTEMBER 6, 2011

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. All-hands discovery session yields important insights, priorities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

NOVEMBER 15, 2010

Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Take advantage of it. To download your free copy, click here.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. If this is a marketing exercise, you’re neutering its impact from the beginning. What’s Next?! I ask Jon how do we get beyond ABM? Matt: He did.

Account Based Marketing 93

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 93

The Point

APRIL 30, 2012

It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email. And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Modern B2B

MAY 22, 2023

With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager. For SaaS software it’s different. This builds trust which is a fundamental component of loyalty.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Marketing emails, landing pages , and so forth.

Hubspot 100

Hubspot Enterprise Management Work Management Marketing Management 100

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. The ROI Guarantee alleviates the anxiety inherent with advancing to new interactive value marketing programs, by delivering assured performance.” Click here to learn more about Alinean Value Marketing Tools.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Automation Services ROI 40

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). But do you know how to get the most out of your MAP to generate more leads and use content to make them more sales-ready? Believe it or not, email is the most effective channel for reaching prospects.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Smarte

MAY 24, 2023

A top sales database provider can provide businesses with comprehensive and reliable data that can help them identify potential customers, reach out to new markets, and grow their business. They must have a vast database of companies and contacts, covering various industries and geographic locations.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

GreenRope

JULY 27, 2020

Five Reasons Digital Marketers Love Automation. In recent years, marketing automation has become very popular among businesses of all sizes. Digital marketers love it because it makes their life easier. Marketing automation has revolutionized the way businesses are able to connect with leads and clients.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. Automation enables you to send the right message at the right time based on lead behavior.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62