Leadspace
AUGUST 3, 2019
Your marketing team’s effectiveness is intrinsically tied to the quality of your marketing data and the efficiency of your marketing database software. Increasing conversion rates comes down to properly using your marketing data in order to appeal to the right customer at the right time.
Martech
MARCH 1, 2024
Thus, retention is gaining traction again as a strategic B2B marketing priority. Buyers may place orders on their phones but still buy for their companies. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing. McDonald’s phrase “Fries with that?”
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Modern B2B
MAY 22, 2023
With contract durations being between 1 year and 5 years, it’s usually customer service or account management that look after them post-sale – and in effect, the marketing almost comes to a halt. The lifecycle marketing approaches take into consideration retention as this is a fundamental part of the business’ targets.
Tony Zambito
OCTOBER 18, 2015
Predominantly, the majority of these efforts to understand the individual buyer were taking place to improve sales effectiveness. Marketing since has turned to buyer profiling to do so. The irony is marketing has, in effect, been repeating the same cycle as sales did in the 1990’s.
Webbiquity
AUGUST 19, 2016
There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? This is why content marketing and SEO work best when a strategy is put in place to implement both simultaneously.
The Point
MAY 6, 2010
Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. How effectively do you harvest additional business from existing customers?
SmartBug Media
FEBRUARY 11, 2021
Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails. Your deals need to match your sales process in order to be most helpful, and this is where deal stages come in.
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