Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

The Point

JUNE 27, 2012

Games can be used effectively to collect or update basic profile data (name, company, email), uncover additional contacts within customer or prospect accounts, or build up an existing database. Maybe marketing the library as a whole is a way to bring older content back into the light. Host a game or sweepstakes.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

PureB2B

AUGUST 3, 2016

Educating your readers about the industry you belong to will turn your brand into a go-to resource. It has been proven to be an effective tool to drive targeted traffic and build your email list in a relatively short period. Database Marketing ) to other resources on your site. Throughout the post, link these words (i.e.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Biznology

DECEMBER 26, 2012

But now, EO has turned its Facebook page into an effective environment for engaging these guys, with weekly “Geeky Friday” offers, and the enormously popular Zombie Apocalypse Survival Guide at Halloween, where engineers were invited to design zombie blasting tools using Edmund products.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

PureB2B

AUGUST 3, 2016

Educating your readers about the industry you belong to will turn your brand into a go-to resource. It has been proven to be an effective tool to drive targeted traffic and build your email list in a relatively short period. Database Marketing ) to other resources on your site. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Convince & Convert

SEPTEMBER 14, 2010

Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging. If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR.

Social Media 123

Social Media Work Management Marketing Management Media 123

The Point

FEBRUARY 18, 2014

Whether a company should predominantly use inbound or outbound marketing; 2. I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product. The type of content most likely to work best for demand generation.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

ViewPoint

JUNE 15, 2018

Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it. Mastery of the five key elements of sales and marketing effectiveness: Market focus. Marketing Measurement. What’s it take?

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

Online Marketing Institute

JULY 31, 2009

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” The data has to flow back and forth and not dirty up the pipeline with raw leads.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

APRIL 15, 2016

Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation. Video analytics, such as who played the video, who engaged, and who converted, get saved into the marketing automation database. About Lead Liaison.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? Here’s how I see it and I’d like to hear your views as well.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Navigate the Channel

AUGUST 21, 2023

RELATED: Content Marketing and Database Marketing for Building Product Manufacturers An example comes from frequent feedback of a reclining chair made by a major manufacturer that reviewers repeatedly dinged for a specific feature they found problematic. Case study, anyone?

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

SnapApp

APRIL 3, 2017

Well, it goes by a number of titles, and comes in all shapes and sizes: Inbound Marketing Content Marketing Event Driven Marketing Trigger Based Marketing Event Based Marketing Database Marketing. . That's why interactive marketing is more effective at educating buyers: ( Source ).

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

Online Marketing Institute

MARCH 13, 2011

Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. It’s scalable, the leads are more qualified and often already partly educated on your offering. VisitorTrack is one of our products, as you've referenced above.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40