Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Many prefer video as a much easier format to consume information over text. What is Video for Sales?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Marketing Insider Group

OCTOBER 2, 2020

You can get access to tons of articles, infographics and videos. In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford?

Ad Building 339

Ad Building RSS Lead Ranking B2B Thought Leadership 339

Zoominfo

SEPTEMBER 17, 2018

According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.” Keep reading for 50 of the best podcasts for marketers. 1. Keep reading for 50 of the best podcasts for marketers.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

FEBRUARY 7, 2012

Let's break down who these power purchasers are, some of the interesting demographics and inclinations research has uncovered about their role in the buying process, and see how we can align our marketing strategy to better leverage their influence. Generation Y as a Power Purchaser.

User-Generated Content 28

User-Generated Content Generation Opinions Content 28

Content Marketing Institute

OCTOBER 14, 2017

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal.

Paid Search Agency 90

Paid Search Agency Advertising Agencies Content Marketing Amazon 90

WebMarketCentral

JANUARY 28, 2009

That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings. Most important, however, are the words of actual customers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? Social media and leadership. in the 1960s. Social media and leadership. in the 1960s. I like Mitch.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

AUGUST 4, 2010

Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

DECEMBER 30, 2015

Content That Tells a Story. Let’s talk about stories—messages, if you will. It might be helpful to think of these story ideas as angles or hooks for your content. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. Here ya go.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

What Types Of Content Will Help You Tell Your Story? Let’s talk about stories—messages, if you will. It might be helpful to think of these story ideas as angles or hooks for your content. From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Here ya go.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Hubspot

OCTOBER 18, 2011

Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. The first are some key points and hilights (with convenient, inline tweet buttons).

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Vidyard

FEBRUARY 2, 1999

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Many prefer video as a much easier format to consume information over text. What is Video for Sales?

Video Marketing 66

Video Marketing Cold Calling Lead Ranking Enterprise Management 66