B2B Memes

JUNE 26, 2012

For reasons that aren’t entirely clear to me, I’ve been deeply bothered for the last few days by the uproar over Jonah Lehrer’s reuse of his writing in various publications. Writing the same words twice” may not be a moral offense, he seems to say, but “it will p**s off your editors” and “disappoint your customers.”

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

JULY 18, 2011

In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. So, you might ask, why am I writing this? For the rest of my customizations, I relied on plug-ins: Blog Copyright by BTE to add a copyright statement to the footer. (I The old look.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

JANUARY 10, 2011

But the overall effect of such outlets, in which writers bid against one another, is undeniably to lower writing fees. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. We may not like it, but behind this trend is the force of economic law. And that means the price falls.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

DECEMBER 15, 2011

It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. Ideally, reporters should become the employees who do more than research and write articles.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

APRIL 20, 2010

It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. The commenter, Marylyn Donahue, is a former journalist who now makes a living writing for businesses. What adds heft to this view is its basis in experience.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

OCTOBER 19, 2011

And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. The value of learning how to program is not just in better understanding their jobs, but also in better understanding the world they write about.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

SEPTEMBER 9, 2010

Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer needs. The main metric we will be monitoring in the initial phase is the level of customer registration on our sites.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100