Remove customer ebooks
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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. At HubSpot, we create content like blog posts, presentations, templates, and ebooks that aim to make the jobs of marketers easier.

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How B2B marketers can turn Facebook into a lead generating machine

Biznology

Have a content strategy that answers questions for potential customers and then repackage that content for Facebook. Your content must solve problems for your potential customers—if it doesn’t, then you’ll have nothing to interest your audience with. Then, go create some more. 2, Don’t shill 24/7. 3, Invest in Facebook advertising.

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). Oh, and yes, some advertising, too.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

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