Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. In the mass media world, the relationship barely exists: customers use the product and, hopefully, like it enough to buy it again. Today it is represented primarily by television. search marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

FEBRUARY 6, 2014

Wow your customers with personalized content If your company has an online presence, you’re already sitting on a treasure trove of data about your customers behaviour – from the day they signed up, to their most successful use of your product. Why not wow your customers or prospects with something truly memorable?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

APRIL 17, 2015

Citing that workers who get adequate rest and downtime are significantly more productive, she called on organizations to offer nap rooms for employees to recharge, make sure vacations are treated like vacations, and for managers to take charge on eliminating device usage during meetings.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

ANNUITAS

OCTOBER 26, 2020

We had to: Re-invent how we engaged with prospects and customers; finding new ways to collaborate, trouble-shoot and align. Double down on customer success – as their success is our success! This combination of net-new clients, current customer expansions, and closed-won deals is the result of thinking like Chief Growth Officers.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

The ROI Guy

DECEMBER 23, 2010

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. the quantified return on investment (ROI) from social marketing efforts. .

Social Media 40

Social Media ROI Practices Media 40

Choozle

JANUARY 23, 2024

Sir Martin Sorrell , CEO of S4 Capital, expressed optimism about AI’s impact on marketing but found AI-enabled products like smart refrigerators disappointing. This method involves a deep analysis of various data points, including consumer behaviors, preferences, and demographics, to inform the customization of ad content.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

JANUARY 19, 2015

The same principle applies to explaining your product, or service. But with a more complex product, keep in mind that you can fit a lot of information into a short video by showing rather than telling, so take advantage of this power while you have the chance. All that in 3 minutes! Take GE for example ! Or laugh, in a bad way.

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50