ViewPoint

JULY 30, 2013

Momentum in the marketplace has helped, thanks in part to titles that are also iconoclastic, including The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson, which says in part that the best salespeople don''t just build relationships with customers —t hey challenge customers.

Word of Mouth 120

Word of Mouth Work Management Consulting Transparency 120

ViewPoint

MAY 12, 2011

While at any given time only 3% to 5% of your target market is in a buying mode for your products and services, those targets change (how fast depends on your buying cycle). Cultivating loyalty among the current customer base is extremely important.

Advertising Channels 120

Advertising Channels Buying Cycle Vendors Case Study 120

ViewPoint

DECEMBER 8, 2011

As a marketer, you almost always know your costs—how much you’re spending on those tools, consultants, services and of course the value of your own and your team’s time that is being applied to the various campaigns and ongoing initiatives you’re running. A recent lawsuit, for instance, values Twitter followers at $2.50

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120