SnapApp

JULY 22, 2016

How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps. How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps. By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service.

Social Media 48

Social Media Media Television marketing Loyalty 48

SnapApp

FEBRUARY 23, 2015

Do they keep up to date on current events with TV, newspapers, or Twitter? Corey Eridon of Hubspot wrote , “If you're going to market and sell to these personas, you need to understand how they consume information. Learn Their Information Consumption Habits. Where do your prospects go for information? What blogs do they read?

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

SnapApp

MAY 22, 2018

Converting leads to customers was the top marketing priority for 70% of organizations in 2017. HubSpot, State of Inbound ). . Converting leads to customers was the top marketing priority for 70% of organizations in 2017. HubSpot, State of Inbound ). . HubSpot, Demand Generation Marketing Survey 2017 ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

MAY 25, 2018

Converting leads to customers was the top marketing priority for 70% of organizations in 2017. HubSpot, State of Inbound ). Converting leads to customers was the top marketing priority for 70% of organizations in 2017. HubSpot, State of Inbound ). HubSpot, Demand Generation Marketing Survey 2017 ). Brighttalk ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

SnapApp

DECEMBER 4, 2017

It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13. Takeaway : The modern B2B customer is a digital one--and content plays a large part in the buyer’s journey.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

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DECEMBER 12, 2017

Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Chatbots will become a primary channel for lead and customer education. Ann Handley. MarketingProfs | Chief Content Officer. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

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NOVEMBER 2, 2017

From improving customer loyalty to lead nurturing, brand awareness, and engagement. In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . How will customers at this stage find me? Source ). . .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

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FEBRUARY 1, 2012

Facebook has recently released its " Timeline " functionality, which lets you customize this appearance. The Newsfeed also encourages fan comments, and can form the nexus of your Facebook customer community. For business, your Timeline "cover" allows you to place a large, customized graphic at the top of your Wall.

Facebook 48

Facebook SMS Marketing & Strategy CAN-SPAM 48

SnapApp

APRIL 7, 2016

On top of your specific buyer and customer research, you should always feel out the landscape where your content will live – you want it to thrive once released into the wild. Visually provides custom-made infographics that make your statistics pop. Google Drive Research. Why tell when you can show? Shutterstock. Click To Tweet.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

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MAY 28, 2015

Here are our recommendations for really valuable reads for modern marketers in the past week: Salesforce: How to Find and Engage with Your Target Customers on Social Media. Simply having strong social media pages with daily posts will not create a strong interaction with customers. But there’s something missing: customer engagement.

Marketing Budget 48

Marketing Budget Lead Ranking Budget Programs Marketing Budget Creation 48

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JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . An ROI calculator lets users put in their own variables and get a custom result that’s easily shared. . . Use a real-time poll to drive social twitter engagement by asking for people’s opinions on a new or key industry topic.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

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MARCH 16, 2017

CRM software like Salesforce or HubSpot. Because martech helps marketers evolve with the changing needs of the customer. The tools within the stack are helping marketers get the right message in front of the right customers – at the right time. . A content management system (CMS) that hosts a company website and blog.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

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DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Closed loop attribution and reporting.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

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JULY 7, 2017

For years—even before I worked there—Rackspace has provided a very helpful Cloud Calculator to help prospective customers estimate their infrastructure costs. When walking customers through the consideration phase of a potentially complex product like cloud hosting, a calculator is a huge help! . | Senior Content Strategist. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

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APRIL 21, 2016

HubSpot’s Blog Idea Generator. HubSpot created this awesome piece of interactive content that actually produces custom blog subjects right before your eyes. These tools offer a brilliant variety of options for both content creation and optimization. 12 Free Tools for Creating Powerful Blog Content. All it takes is one click.

Tools 59

Tools Copyright Creativity Resources 59

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FEBRUARY 7, 2018

He’s a former Creative in Residence at NextView Ventures, and worked at Google, HubSpot, and several startups. . And they always have stories to tell me, whether that’s why they came up with the technology that they built or some way that their customer is using their product or service today that is so inspiring to them. .

Top of Funnel 76

Top of Funnel Content B2B Thought Leadership Copywriting 76