Paul Gillin

JULY 9, 2015

Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility. Jodi Harris runs down a set of practical tips that will make your presentations more visually appealing and useful to your audience.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Think Like the Customer. I bookmark many of its summaries for later use and frequently tweet two or three items out of an issue.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. My advice: don’t bother. I’m sure there are many more.

BtoB 50

BtoB Burn Rate Blogger Sample 50