Marketing Insider Group

DECEMBER 22, 2011

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Google B2B Team. e6e6e6 ;'> March 23, 2011 7:29 am via Google Reply Retweet Favorite. ” Here is my 2011 list of favorite tweets.@

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Online Marketing Institute

NOVEMBER 8, 2010

Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. Yahoo’s PPC ROI Calculator. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. Format: Web application.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Optinmonster

MAY 18, 2023

You can choose the form type that suits your website and customize it to match your brand. OptinMonster also offers a drag-and-drop editor that makes it easy to customize your form. You can use tools like Google Analytics, Google Keyword Planner, and SEMrush to see what your audience is interested in.

Tips 82

Tips Planning Paid Search Agency Advertising Agencies 82

Hubspot

DECEMBER 11, 2013

Facebook, which says its ultimate goal is to provide a “customized newspaper” - like experience, made good on its promise this year by updating its EdgeRank algorithm to include new features that have a big impact for marketers. The 2 Most Important Google+ Updates of 2013. 1) Google+ got an updated look and feel.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Podcasts vs. YouTube. Great summary of the Marketing Profs data.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Metadata

DECEMBER 8, 2021

You can use demand gen to: Target companies and prospects that still meet your Ideal Customer Profile Focus on educating the market on big macro changes Make sure you’re not leaving good revenue on the table. First up: how your audience is (or isn’t) engaging with your ads, whether it’s a conversation ad on LinkedIn or a PPC ad on Google.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

NOVEMBER 14, 2014

Unless you know they''re happening or want to spend an inordinate amount of time Googling, you''ve got to resort to your imagination to devise new ideas for experiments to run on your website. Before they began experimenting, Optimizely was running a few PPC ads with several different types of messaging to one landing page.

Conversion Rate 28

Conversion Rate Optimization Conversion Landing Pages 28

Convince & Convert

AUGUST 26, 2010

You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 21, 2010

Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 18, 2010

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. I’m not talking necessarily about acquiring new customers, but rather using social media to keep the customers we’ve already earned.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 13, 2010

Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points. Disclosure: Paige and I used to work together).

Social Media 138

Social Media Media PR Webinar Metrics 138

Online Marketing Institute

JUNE 22, 2009

Google has dis-intermediated the content business. Case studies and customer testimonials. We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. Obama and Nixon, in their own ways, are the toast of the Hollywood glitterati. Okay, okay.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Chatbots will power 85% of customer service by 2020.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Chatbots will power 85% of customer service by 2020.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Online Marketing Institute

OCTOBER 31, 2010

Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 40

Social Media Paid Content Tools Media 40

Referral Rock

OCTOBER 30, 2019

Customer Relationship Management (CRM). How it helps: monitors and tracks customer relationships. If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Email Marketing Tools. Price – $9/month. Marketing Automation.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Directive Agency

MARCH 2, 2018

We use Slack and have several channels dedicated to communication between SEO specialists, PPC strategists, and more. Full disclosure, sometimes my noggin needs a break and I will carpool karaoke it and jam out to some tunes. It is a groovy Google Chrome extension that allows you to save tabs, label them, and categorize the tabs.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Surveys show that: Chatbots will power 85% of customer service by 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145