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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

As long as our customers are being thorough about their UTM campaigns, they shouldn’t see much difference in their data.” customers rely on standard UTM models and don’t track at the user level through the dashboard. customer yet? General Manager John Levitt. “As Most Parse.ly Campaigns dashboard. Not a Parse.ly

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17 Google Marketing Tools You Should Be Using

Hubspot

Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform. If you're a HubSpot customer, our Keywords App has keyword research tools built right in.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' offers custom targeting options to guarantee accuracy.

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10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% Source: DoubleClick ) Tweet This. clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. Source: comScore ) Tweet This.

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Everything Marketers Need to Know About the New Apple iOS 17

Litmus

We conducted our own research to identify exactly which parameters are impacted by LTP, and here’s what we found: Parameter Description __hsfp HubSpot tracking parameter __hssc HubSpot tracking parameter __hstc HubSpot tracking parameter __s Drip.com email address tracking parameter _hsenc HubSpot tracking parameter _openstat Yandex tracking parameter (..)

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YouTube Launches New and Improved YouTube Analytics

Hubspot

You also now have a data filter that lets you filter by content, geography, and custom date ranges. Connect with HubSpot : YouTube Analytics will offer more detailed statistics than Insights that are intended to give a more precise understanding of your audience and how well your content performs. What do you think of the new features?

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Ad Tracking: What It Is & How to Do It

Hubspot

When explicit consent is given, cookies can be used to customize a user's experience. DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking.