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When Did Programmatic Advertising Start: A History Lesson

Rev

Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. . With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier.

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17 Google Marketing Tools You Should Be Using

Hubspot

Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform. If you're a HubSpot customer, our Keywords App has keyword research tools built right in.

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10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. The average clickthrough rate of display ads is 0.1%. So here they are.

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What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

Hubspot, Act-On, Marketo), advanced web analytics (e.g. Google/DoubleClick, Bing). Add an SSL certificate to your website – An SSL certificate will add a level of security to your site, keeping data secure between servers, plus it will display your site as “secure” beside the URL, building user trust. financial services)?

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Google Display & Video 360. Inside the Google Marketing Platform, you'll find Display & Video 360. It's not like social media where users come and find you.

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. They’re what Google calls “high-density displays,” and they can make it even longer for users to get to the content they came to a site to see. The Criteria for "Bad Ads".

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YouTube Launches New and Improved YouTube Analytics

Hubspot

but now your dashboard will also display overall channel performance, engagement, and how people find and view your videos. Charts can display with data points in daily, weekly, or monthly increments, and it also lets you compare two metrics on one chart. Connect with HubSpot : Why Marketers Should Measure Video Performance.

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