Biznology

DECEMBER 5, 2014

These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. What a luxury! I’ve been involved a few situations like this recently. Data discovery.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Help your customers buy. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.” You want to be seen as not only up to date, but trustworthy and helpful.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80