ClearVoice

NOVEMBER 22, 2021

It can improve consumer trust by serving up solutions to your customer’s pain points. . It can help foster lasting relationships with your customers. When content will be published and shared. Here are a few examples of content goals : “In [YEAR], improve product recognition by [PERCENTAGE].”

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We're passionate about our product -- and that means our audience can be, too. Think about the problems that your product or service already aims to solve for customers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign.

Case Studies 80

Case Studies Case Study Studies Enterprise Management 80

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Are You and Your Customers Hungry for Social Media? Sarah Worsham ( @sazbean ). June 7, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. Conclusion.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Product data sheets / brochures.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

SnapApp

FEBRUARY 24, 2017

Over 4 million blog posts have been published in the last 24 hours. If you want to stand out, you can’t rely on a publish-and-pray content strategy. The following examples demonstrate what is possible with interactive storytelling, whether the purpose is to sell a product or simply create something more engaging for your readers. .

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Think about it. Content is supposed to solve a problem.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. 1) Storify. 9) RebelMouse. 11) TrapIt.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

APRIL 23, 2013

It can also be insightful to track how these vary by product line or business unit.” Sherri Liebo identifies the “5 Cs” that Cisco Services looks at to better listen to customers when creating and sharing marketing content, including Customers (“What are customers looking for?”),

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. This is a classic for marketers, magazines, and sites like Buzzfeed. Product Review. Search Engine Optimization (SEO). Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. This is a classic for marketers, magazines, and sites like Buzzfeed. Product Review. Search Engine Optimization (SEO). Testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Looking for new ways to reach its female customers, AT&T is partnering with Oscar-winning actress and savvy businesswoman Reese Witherspoon to create a new media brand, Hello Sunshine.

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98