Custom Publishing Forrester Linkedin Search Engine Marketing 
KoMarketing Associates
MARCH 3, 2014
This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.
KoMarketing Associates
JANUARY 7, 2020
Identity resolution – the ability to identify customers across devices – is essential for marketers measuring the results of their campaigns. Forrester recently published the “Is Your Identity Program Built On A House Of Cards?” About 16% improve privacy safeguards, while 15% reduce marketing waste.
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Marketing Insider Group
FEBRUARY 5, 2024
(Semrush) 75% of users don’t look beyond the first page of search results. DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Search Engine Journal) Google drives 59.2%
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Get Customers.
NetLine
AUGUST 2, 2023
B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Image: Versions of the SiriusDecisions Demand Waterfall.
KoMarketing Associates
MAY 19, 2014
Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. But don’t just connect to the individual.
SpotMe Blog
JUNE 29, 2023
We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.
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