Content Marketing Institute

APRIL 10, 2018

And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. He’s down one team member, which means he needs to spend a lot more of the day working directly with customers.

Buyer Personas 108

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 108

Hubspot

JUNE 10, 2011

Learn about your market's problems. You don't need to set up expensive focus groups anymore to hear what your potential customers think. Monitoring your potential customers' questions is a great way to understand what's on their mind, what their problems are, and how you could potentially help. Create content.

Social Media 28

Social Media Startups Media RSS 28

Hubspot

NOVEMBER 26, 2014

As higher education institutions make the shift toward inbound marketing to tell their tale, how do we use content to draw people in without it sounding like a sales pitch? By building in this time for spontaneity, you''ll ensure you can publish timely and relevant content. How do you show what makes you, well … you?

Tips 28

Tips Planning Education Curation 28

Hubspot

DECEMBER 28, 2011

Have you created custom tabs for your Facebook page ? It's probable that you have fans who follow your business on multiple social networks, so it's smart to organize your publishing so you don't share the same things at the same times on each network. and even customers. Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

FEBRUARY 15, 2012

The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. Search the top experts across all of LinkedIn Answers, or target by industry -- Business Development, Customer Service, Healthcare, etc. LinkedIn Answers.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Scoop.it

OCTOBER 20, 2022

B2B content marketing is the art of using any content related to business transactions between two companies. It is a form of inbound marketing that targets businesses and organizations rather than consumers. Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Hubspot

JULY 31, 2020

As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate. What Is an Email Marketing Campaign? An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. Focus Pointe Global.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69