Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. What Kodak said about connecting with customers is spot on!

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Your actual customer is. (Re: Content from your competitors?

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. And they can’t get just two little words right. There’s nobody that feels worse than I do. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

Martech Advisor

JANUARY 28, 2020

B2B content marketing is a set of strategies to distribute and deliver valuable content to your target audience to attract, engage, and generate new leads and customers while retaining existing ones. You can use email to distribute content, send updates, and promote offers to engage your leads and customers. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

MAY 4, 2023

Work With Us Benefits of Ad Agency Case Studies Case studies are vital in building your brand trust, as customers nowadays want to know about the first-hand experience of your services before hiring you. They are narrated from the perspective of a previous customer, the story’s protagonist. So what’s the difference? Storytelling.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. Jeff Ogden, the Fearless Competitor President, Find New Customers [link] [link] [link] Ann Marie Bland Why D.I.S. Love the graphic too.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Single Grain

JANUARY 29, 2020

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. When you appear at the top of the search results, people are more likely to remember your brand – which increases word-of-mouth marketing, too. Should SaaS Companies Do SEO?

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

LeadSquared

APRIL 14, 2016

If you want them to publish your article, then you have to give them something in return (something that is of value to him). You don’t want people to overthink while reading your article or not understand certain words. Think about the last 10 conversations you had with your customer. How can one reach out to an influencer?

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Metadata

SEPTEMBER 19, 2022

Great lead generation strategies let you direct all your efforts and resources toward your ideal customers — the ones who will benefit the most from your product or service, convert, and stick around for the long haul. Referrals and word-of-mouth marketing. Email marketing. This is another great tool for lead generation.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Single Grain

SEPTEMBER 22, 2023

By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Your customers may have varied pain points (a doctor who wants a survey tool may have different needs from a teacher who needs a survey tool).

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Single Grain

JUNE 26, 2023

In this comprehensive guide, we’ll delve into how to maximize your franchise ads, providing valuable insights and actionable tips to help drive traffic to your franchise locations and foster customer loyalty. They help to build brand recognition and customer loyalty. Work With Us What Is Franchise Advertising?

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

Convince & Convert

SEPTEMBER 2, 2010

Inevitability Sure, we all talk about Facebook and Twitter and YouTube. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Getting publisher to agree was different. You are free to make your own reality and script your own success. For business?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Convince & Convert

APRIL 27, 2010

We also have the shortbread cookie, which has finally returned to the air after three and one half years of customer requests. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? Personally, I've had terrible customer experience with US Airways and unfortunately this doesn't change that.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 147

Twitter CRM Business Paid Search Agency 147