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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

Email and events are still ranked as some of the highest lead generation practices for B2B brands. But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling.

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How to Generate Leads with Your Digital Marketing

SmartBug Media

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Yet, lead generation remains a real challenge for most.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Venngage) Bloggers who publish 2-6 times per week are 50% more likely to report strong results. of global web traffic. SmartInsights) Leading marketers are 1.6 of all internet traffic.

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17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. 50 newsletter signups (potential leads).

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

“How do you leverage otherwise anonymous traffic?&# Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

91% of B2B marketers utilize content marketing to reach customers. Optinmonster states that “research gets millions of shares on Facebook.” HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Additionally, 72% say it has ultimately increased the number of leads. (CMI). billion mobile internet users.

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