Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Social PR News and Commentary.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.
Exclusive Interview Eloqua's Director Of Content @jchernov.
AUGUST 30, 2010
The main reason: it shared real life experience of implementing and managing social media marketing. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Sign up.
5 Tips For Improving Your Social Media ROI
It's All About Revenue
APRIL 17, 2014
by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. Unfortunately the fact is that not everything related to social media is quantifiable. Align again!
Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
SEPTEMBER 9, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where In The World Is B2B Social Media ROI? — Thanks to Joe Chernov and Eloqua for having me as a guest contributor to the Eloqua Cartoon Collaborative.
Marketers: How To Get Noticed by “Influencers”
It's All About Revenue
AUGUST 4, 2011
This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. Because the social Web gives individuals reach that was previously available only to institutional publishers. Microsoft’s PR team found that one person – TechCrunch’s Michael Arrington – triggered considerably more awareness for the launch of Bing than did The Wall Street Journal. Be normal.
“Revenue” Turns One
It's All About Revenue
APRIL 13, 2011
We’re donning our party hats at Eloqua today. It’s a trigger for PR opportunities. At Eloqua, it serves as the base of the social media strategy soup. Our philosophy is to act like publishers, not marketers. Even cartoons from social media superstars. by Jesse Noyes | Tweet this. Because today “It’s All About Revenue turns a year old. Woohoo!
Five Killer Content and Social Media Marketing Resources
JULY 27, 2012
As I explained in my last column , I do quite a bit of reading to stay up-do-date with the content and social media marketing fields. The phrase “moment of truth” is a familiar one in marketing and customer service circles. It refers to the experiences that we have with products, companies and brands at different stages: pre-purchase, during the sale and beyond. among others.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey. With social media some of our content is more “user-generated” and then coordinated by our team.
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Has social media for business hit the mainstream? Last month, SmartBrief on Social Media launched a competition to find a new guest columnist to serve as their SmartPulse Poll Analyst. How can we help you Make Good Media? Sign up. Or Does It? 5.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
They also hired a firm to do all the branding for Mad Marketing TV – logo, custom YouTube channel, etc. I booked all the guests and recorded the shows. The show contained no Calls to Action and it was only posted in a couple of places, so it was a PR vehicle rather than a source of leads. ” We recorded a show with Mitch and published it in May of 2012.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. Or Does It? 5.
Top 50 B2B Marketing Influencers On Twitter
B2B Marketing Insider
JANUARY 24, 2013
ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Storytelling through content marketing, blogs, social media & more.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. How can we help you Make Good Media? Fostering Innovation – Eloqua Experience Day Two Keynotes 10.
Seven Ugly Truths About Content Marketing
It's All About Revenue
JUNE 1, 2014
Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Ugly Truth #3: Many folks create content they want to publish not what the customer needs. Has the media picked up the report?
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Analyze your existing customer base.
16 Experts Answer, “What makes a great infographic?”
It's All About Revenue
MAY 24, 2011
Steve Farnsworth, Chief Digital Strategist, Jolt Social Media : A good infographic takes data and visually illuminates the patterns within it, and makes accessible the insight that the viewer might have otherwise missed. A great infographic makes big data accessible in a way that allows the viewer to grasp its larger implications, internalize it strategically, and then make actionable decisions going forward. Get Customers : Compelling data that tells a story. Adam Singer, Social Media Practice Director, LEWIS PR : In one word: clarity. Then what? Edit, edit, edit!
A Two Way Conversation | B2Bbloggers.com - B2B Social Media and.
DECEMBER 6, 2010
Within this process the customer’s need thus their reason to buy, can often be overlooked. Of course, our willingness to promote ourselves, originally made social media a platform on which to shout about what we were trying to say. The sheer volume of content available can scare people away from the idea of using social media to listen. Read his blog. Or Does It? 5.
What I Learned About B2B Social Media In Memphis
MAY 20, 2010
It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. Here are the main B2B social media lessons I learned by going to Memphis. B2B social media starts relationships that will grow your business. (It is happening for me and the great group of people I went to Memphis to meet.)
Start With Relevant, Aspire To Remarkable
SEPTEMBER 17, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Start With Relevant, Aspire To Remarkable September 17th, 2010 | By Jeremy Victor One truth that we can all agree to is that anyone can be a publisher today. Sign up.
The role of public relations in lead generation for B2B firms
JUNE 13, 2014
There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. You can have a B2B marketing program without PR.
B2B Brands and Integrated Marcom—Are We Ceding Control to Social.
NOVEMBER 24, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? However, it’s the customer perception that either validates what we communicate or denies it.
Developing an Integrated Content Marketing Strategy that Works – Guest Post
JULY 6, 2011
We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media. Bloggers and media companies love compelling, original research. Full bio follows the post.).
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Chris Adams – @chrishadams. in August 2006. Jeffrey L.
Marketing In Real-Time – The New Trading Room Floor
B2B Marketing Insider
DECEMBER 20, 2012
vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. There were just some early social media dashboards, CRM and Google alerts. Any edge. Including me!
3 Ways Social Media Adds Spice to Traditional Public Relations
NOVEMBER 18, 2015
You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. People are using social media – not just traditional media – to consume content that is relevant to them. The reason?
18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
SEPTEMBER 13, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 18 Hot Topics For B2B Blogs September 13th, 2010 | By Rachel Foster One of the biggest challenges marketers face when they develop a corporate blog is finding the resources to devote to it.
LinkedIn: How to Properly Plant It into Your Social Media.
JUNE 9, 2010
Kent is the Co-Publisher of a new digital publication for marketers, Social Media Marketing Magazine. He is a published author and has been featured in Forbes, Marketing News, BtoB, Computerworld, and Texas Technology magazines. How can we help you Make Good Media? Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Is it enough? Why or why not?
Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
It's All About Revenue
MARCH 23, 2014
DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. Engaging with customers is something all marketers know we need to do but oftentimes we miss the mark when it comes to providing content that speaks directly to their needs. Putting on the publisher hat and creating curated content will be the game changer for every marketer in 2014 and beyond. This is extremely important in B2B environments today.
All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
AUGUST 13, 2010
andrewspoeth : also, build your lead nurturing strategy around customer trust. kseniacoffman : Research & understanding the customer – always better than throwing darts in the dark :-) What content works well for lead nurturing? Good content appeals to the recipient and is in the media they like. How can we help you Make Good Media? High trust = low risk.
5 Proven Digital Marketing Strategies for Small Businesses in 2016
DECEMBER 15, 2015
Inbound marketing empowers companies to do just that, realigning the brand’s internal-facing focus on sales, marketing, and product toward an external-facing focus on strategic decision-making based on the wants and needs of the customer. With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome!
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Media. Advertising Media Planning, Seventh Edition. Social Media. Ruth P. Stevens.
B2B Videos: Go Beyond Humdrum to Engage & Enthrall
Savvy B2B Marketing
MARCH 29, 2012
When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Eloqua: What is Revenue Performance Management? And it’s no wonder. Why to Use Online Video for B2B Marketing.
Overcoming the B2B Marcom Manager's Content Conundrum
APRIL 29, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.