Remove Custom Publishing Remove Eloqua Remove Media Remove PR

Trending Sources

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Social PR News and Commentary.

PR 48

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

The main reason: it shared real life experience of implementing and managing social media marketing. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Sign up.

5 Tips For Improving Your Social Media ROI

It's All About Revenue

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. Unfortunately the fact is that not everything related to social media is quantifiable. Align again!

The 5 New Must-Have B2B Marketing Skills

It's All About Revenue

Marketing needs to be a publisher and the marketers need to be authors. 2. Social Media. But marketers should develop their personal brands.  By doing so they can serve as ambassadors to your customer community, and amplify your messaging. 4. Analytics. I don’t care if you work in PR, product marketing or demand generation – everything we do in marketing can, and should, be measured.  The 5 New Must-Have B2B Marketing Skills is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. When the CMO is unimpressed – skills.

Five Killer Content and Social Media Marketing Resources

WindMill Networking

As I explained in my last column , I do quite a bit of reading to stay up-do-date with the content and social media marketing fields.   The phrase “moment of truth” is a familiar one in marketing and customer service circles.  It refers to the experiences that we have with products, companies and brands at different stages: pre-purchase, during the sale and beyond. among others.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey. With social media some of our content is more “user-generated” and then coordinated by our team.

ROI 46

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Has social media for business hit the mainstream? Last month, SmartBrief on Social Media launched a competition to find a new guest columnist to serve as their SmartPulse Poll Analyst. How can we help you Make Good Media? Sign up. Or Does It? 5.

Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers.

B2Bbloggers

Joe explained through both his informal polling of customers and Conference Board research, that CEOs care more about revenue growth than anything else. Eloqua vision is that these reports will be adopted across industries and labeled them GAAP for Sales and Marketing (TM) Two key principles of the C-Suite 16 report framework: Focus on the Entire Funnel Be consistent. Use a framework.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Storytelling through content marketing, blogs, social media & more.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. How can we help you Make Good Media? Fostering Innovation – Eloqua Experience Day Two Keynotes 10.

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

Fearless Competitor

They also hired a firm to do all the branding for Mad Marketing TV – logo, custom YouTube channel, etc.  I booked all the guests and recorded the shows. The show contained no Calls to Action and it was only posted in a couple of places, so it was a PR vehicle rather than a source of leads. ” We recorded a show with Mitch and published it in May of 2012.

16 Experts Answer, “What makes a great infographic?”

It's All About Revenue

Steve Farnsworth, Chief Digital Strategist, Jolt Social Media : A good infographic takes data and visually illuminates the patterns within it, and makes accessible the insight that the viewer might have otherwise missed.  A great infographic makes big data accessible in a way that allows the viewer to grasp its larger implications, internalize it strategically, and then make actionable decisions going forward. Get Customers : Compelling data that tells a story. Adam Singer, Social Media Practice Director, LEWIS PR : In one word: clarity. Then what? Edit, edit, edit!

Viral 80

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. Or Does It? 5.

Buy 40

“Revenue” Turns One

It's All About Revenue

We’re donning our party hats at Eloqua today. It’s a trigger for PR opportunities. At Eloqua, it serves as the base of the social media strategy soup. Our philosophy is to act like publishers, not marketers. Even cartoons from social media superstars.  by Jesse Noyes | Tweet this. Because today “It’s All About Revenue&# turns a year old. Woohoo!

Seven Ugly Truths About Content Marketing

It's All About Revenue

Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Ugly Truth #3: Many folks create content they want to publish not what the customer needs. Has the media picked up the report?

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Analyze your existing customer base.

What I Learned About B2B Social Media In Memphis

B2Bbloggers

It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. Here are the main B2B social media lessons I learned by going to Memphis. B2B social media starts relationships that will grow your business. (It is happening for me and the great group of people I went to Memphis to meet.)

A Two Way Conversation | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Within this process the customer’s need thus their reason to buy, can often be overlooked. Of course, our willingness to promote ourselves, originally made social media a platform on which to shout about what we were trying to say. The sheer volume of content available can scare people away from the idea of using social media to listen. Read his blog. Or Does It? 5.

The role of public relations in lead generation for B2B firms

NuSpark

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. You can have a B2B marketing program without PR.

Start With Relevant, Aspire To Remarkable

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Start With Relevant, Aspire To Remarkable September 17th, 2010 | By Jeremy Victor One truth that we can all agree to is that anyone can be a publisher today. Sign up.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media.  Bloggers and media companies love compelling, original research. Full bio follows the post.).

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Video Marketing Vision – Deltek and Media One Creative.

Best 83

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. People are using social media – not just traditional media – to consume content that is relevant to them. The reason?

Marketing In Real-Time – The New Trading Room Floor

B2B Marketing Insider

vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.  At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR   and I was chief marketing officer at Eloqua.  There were just some early social media dashboards, CRM and Google alerts.  Any edge. Including me!

Trade 114

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Chris Adams – @chrishadams. in August 2006. Jeffrey L.

B2B Brands and Integrated Marcom—Are We Ceding Control to Social.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? However, it’s the customer perception that either validates what we communicate or denies it.

LinkedIn: How to Properly Plant It into Your Social Media.

B2Bbloggers

Kent is the Co-Publisher of a new digital publication for marketers, Social Media Marketing Magazine. He is a published author and has been featured in Forbes, Marketing News, BtoB, Computerworld, and Texas Technology magazines. How can we help you Make Good Media? Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Is it enough? Why or why not?

Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!

It's All About Revenue

DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. Engaging with customers is something all marketers know we need to do but oftentimes we miss the mark when it comes to providing content that speaks directly to their needs. Putting on the publisher hat and creating curated content will be the game changer for every marketer in 2014 and beyond. This is extremely important in B2B environments today.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Eloqua: What is Revenue Performance Management? And it’s no wonder. Why to Use Online Video for B2B Marketing.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Media. Advertising Media Planning, Seventh Edition. Social Media. Ruth P. Stevens.

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

Inbound marketing empowers companies to do just that, realigning the brand’s internal-facing focus on sales, marketing, and product toward an external-facing focus on strategic decision-making based on the wants and needs of the customer. With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome!

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

Media 34

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Eloqua: What is Revenue Performance Management? And it’s no wonder. Why to Use Online Video for B2B Marketing.

Video 49

18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 18 Hot Topics For B2B Blogs September 13th, 2010 | By Rachel Foster One of the biggest challenges marketers face when they develop a corporate blog is finding the resources to devote to it.

Mayday and Caffeine – Two Google Projects That Changed Your.

B2Bbloggers

However, Mayday and Caffeine have meaningful impacts on search results, both from a relevance and real-time perspective that in my mind further solidify the need for you to begin participating in B2B social media and content marketing. but, “when will our B2B social media and content marketing strategy be completed and ready for execution?” How can we help you Make Good Media?

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]

B2Bbloggers

andrewspoeth : also, build your lead nurturing strategy around customer trust. kseniacoffman : Research & understanding the customer – always better than throwing darts in the dark :-) What content works well for lead nurturing? Good content appeals to the recipient and is in the media they like. How can we help you Make Good Media? High trust = low risk.

How Simple Is Your Strategy?

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? Topics include content marketing, B2B social media, demand generation, marketing automation, and more. How can we help you Make Good Media?

The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Ultimate Giving Tree December 16th, 2010 | By Jeremy Victor Yesterday Joe Chernov , of Eloqua proclaimed, “ Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. How can we help you Make Good Media? Sign up. Or Does It? 5.

6 Lead Management Tips | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Visit Craig’s blog, The Funnelholic , (and read it regularly) to stay informed on B2B demand generation, lead management, and online media. Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Listen. Sign up.