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Best Social PR Guides, Tips and Tools of 2010


Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. 6 free online PR tactics that deliver by iMedia Connection.

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Content Marketers: How to Think and Act Like a Publisher


But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. These posts are for marketers interested in learning how publishers think and act. We are all publishers now.

Exclusive Interview Eloqua's Director Of Content @jchernov.


The main reason: it shared real life experience of implementing and managing social media marketing. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. How is that impacting Eloqua?

5 Tips For Improving Your Social Media ROI

It's All About Revenue

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media.

Where In The World Is B2B Social Media ROI? |


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where In The World Is B2B Social Media ROI?

Exclusive Interview With SAP's Director Of Social Media - Michael.


Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey.

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7 Social Media And Content Marketing Articles You May Have Missed


Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Has social media for business hit the mainstream? This post is for marketers interested in learning how publishers think and act.

Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers.


Joe explained through both his informal polling of customers and Conference Board research, that CEOs care more about revenue growth than anything else. Eloqua just introduced the Marketing Automation Trends, Benchmarks & Best Practices. How can we help you Make Good Media?

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Social Media Bouncer.

Practical B2B Blog Strategy | - B2B Social Media.


Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success.

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

Fearless Competitor

They also hired a firm to do all the branding for Mad Marketing TV – logo, custom YouTube channel, etc. The show contained no Calls to Action and it was only posted in a couple of places, so it was a PR vehicle rather than a source of leads.

16 Experts Answer, “What makes a great infographic?”

It's All About Revenue

Steve Farnsworth, Chief Digital Strategist, Jolt Social Media : A good infographic takes data and visually illuminates the patterns within it, and makes accessible the insight that the viewer might have otherwise missed. Get Customers : Compelling data that tells a story. Jeremy Victor, Founder, Make Good Media : A quality infographic deepens a viewer’s understanding of a complex topic by clearly and concisely presenting data in an appealing visual design.

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Five Killer Content and Social Media Marketing Resources

WindMill Networking

As I explained in my last column , I do quite a bit of reading to stay up-do-date with the content and social media marketing fields. The phrase “moment of truth” is a familiar one in marketing and customer service circles.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. After all, who else can lead your company down the path to social media success but you?

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“Revenue” Turns One

It's All About Revenue

We’re donning our party hats at Eloqua today. It’s a trigger for PR opportunities. At Eloqua, it serves as the base of the social media strategy soup. Our philosophy is to act like publishers, not marketers. Even cartoons from social media superstars.

50 Ways To Make 2011 Rock | - B2B Social Media and.


Put customers at the center of every decision. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” Remember, above all else, customers are human beings. Analyze your existing customer base. What do your best customers have in common? What do your worst customers have in common? Learn how willing your customers are to recommend you. Customer referrals is one of the truest measures of customer loyalty.

Seven Ugly Truths About Content Marketing

It's All About Revenue

Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Has the media picked up the report?

What I Learned About B2B Social Media In Memphis


It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. Here are the main B2B social media lessons I learned by going to Memphis. How can we help you Make Good Media?

A Two Way Conversation | - B2B Social Media and.


Within this process the customer’s need thus their reason to buy, can often be overlooked. Of course, our willingness to promote ourselves, originally made social media a platform on which to shout about what we were trying to say. How can we help you Make Good Media?

Start With Relevant, Aspire To Remarkable


With the power to publish comes great responsibility. Publishing (and content marketing ) is not about clicks and page views (or ad sense revenue). Topics include content marketing, B2B social media, demand generation, marketing automation, and more.

The role of public relations in lead generation for B2B firms


There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Lead generation and PR: Why it matters. On a strategic level, here are the top elements of PR for lead generation: 1.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media.

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Their audiences publish it, too.

Marketing In Real-Time – The New Trading Room Floor

B2B Marketing Insider

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. Kent Huffman is the CMO of BearCom Wireless and co-publisher of @SMMmagazine.

B2B Brands and Integrated Marcom—Are We Ceding Control to Social.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media?

LinkedIn: How to Properly Plant It into Your Social Media.


Kent is the Co-Publisher of a new digital publication for marketers, Social Media Marketing Magazine. He is a published author and has been featured in Forbes, Marketing News, BtoB, Computerworld, and Texas Technology magazines. How can we help you Make Good Media?

The Best of the Best: 2016 Video Marketing Awards


Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. They also needed a system that integrated with Eloqua, their Marketing Automation Platform.

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Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!

It's All About Revenue

DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. Engaging with customers is something all marketers know we need to do but oftentimes we miss the mark when it comes to providing content that speaks directly to their needs. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”


Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers.

Overcoming the B2B Marcom Manager's Content Conundrum


Relevant, useful content provided on a regular basis across multiple social and online media helps build trust. How to develop a B2B social media workflow One of the biggest hurdles to social media adoption in B2B is adapting the B2B marcom workflow to allow for social media.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Inbound marketing empowers companies to do just that, realigning the brand’s internal-facing focus on sales, marketing, and product toward an external-facing focus on strategic decision-making based on the wants and needs of the customer. With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers.

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18 Hot Topics For B2B Blogs | - B2B Social Media.


Accept guest posts from your staff, customers or leaders in your industry. If customers regularly ask you for information on a specific topic, give them a list of online resources. If you still need ideas, ask your customers what they want to read on your corporate blog.

Mayday and Caffeine – Two Google Projects That Changed Your.


However, Mayday and Caffeine have meaningful impacts on search results, both from a relevance and real-time perspective that in my mind further solidify the need for you to begin participating in B2B social media and content marketing. How can we help you Make Good Media?

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All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]


andrewspoeth : also, build your lead nurturing strategy around customer trust. kseniacoffman : Research & understanding the customer – always better than throwing darts in the dark :-) What content works well for lead nurturing? How can we help you Make Good Media?