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B2BBLOGGERS
JULY 22, 2010
Content Marketers: How to Think and Act Like a Publisher
But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.
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B2BBLOGGERS
AUGUST 30, 2010
Exclusive Interview Eloqua's Director Of Content @jchernov.
The main reason: it shared real life experience of implementing and managing social media marketing. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Sign up.
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WEBBIQUITY
JANUARY 12, 2011
Best Social PR Guides, Tips and Tools of 2010
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Social PR News and Commentary.
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IT'S ALL ABOUT REVENUE
MARCH 8, 2012
The 5 New Must-Have B2B Marketing Skills
Marketing needs to be a publisher and the marketers need to be authors. Social Media. By doing so they can serve as ambassadors to your customer community, and amplify your messaging. don’t care if you work in PR, product marketing or demand generation – everything we do in marketing can, and should, be measured.  Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. When the CMO is unimpressed – skills.
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IT'S ALL ABOUT REVENUE
APRIL 13, 2011
“Revenue” Turns One
We’re donning our party hats at Eloqua today. It’s a trigger for PR opportunities. At Eloqua, it serves as the base of the social media strategy soup. Our philosophy is to act like publishers, not marketers. Even cartoons from social media superstars.  by Jesse Noyes | Tweet this. Because today “It’s All About Revenue&# turns a year old. Woohoo!
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B2BBLOGGERS
SEPTEMBER 9, 2010
Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where In The World Is B2B Social Media ROI? — Thanks to Joe Chernov and Eloqua for having me as a guest contributor to the Eloqua Cartoon Collaborative.
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