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Grow Your Wiki

Buzz Marketing for Technology

enterprise 2.0. Enterprise 2.0 information management. information security. office 2.0. Publishing 2.0. using wiki in education. Web Content 2007. Web-based spreadsheet. The first post is published, so have a read and let me know your thoughts! change management.

Wiki 100
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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customerscustomers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Post them to a site like slideshare.net.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Demographically bloggers also have higher incomes and education levels than the general population. Overall great article.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites. If possible, add basic pricing information on your site to offer complete information without leaving your site.

Web 2.0 60
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Content Curation on Steroids

Paul Gillin

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. Someone has to sift through all that source information to decide what to keep. This task has never been easy to automate.