B2B Memes

JUNE 18, 2012

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? It’s simply the output of an aggregation serf.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

NOVEMBER 20, 2011

world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

SEPTEMBER 9, 2010

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

NOVEMBER 15, 2011

The Perils of Corporate-Personal Twitter Names. Make sure you match your I —links to your own stories—with equal measures of they —what others, including your competitors , have said—and you —reacting to and soliciting information from your readers and followers. Related posts: Do B2B Editors Get Twitter?

Twitter 100

Twitter Transparency Promotion Studies 100

B2B Memes

FEBRUARY 1, 2012

It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

AUGUST 12, 2011

I needed to tweet, retweet and reply with determination and personality.”. They will tend to be more personal in nature than links and thus more conversational. The other editors do at least a little curation of outside content, but only two, Editors 1 and 6, are much disposed towards conversation. Conversational. Total Posts.

Twitter 100

Twitter B2B Curation Ethics 100