Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. This presents a challenge for businesses seeking to maximize their social media ROI.

Social Media 52

Social Media ROI Media Advertising Agencies 52

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. 2) Expand Existing Content.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Webbiquity

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Optinmonster

FEBRUARY 19, 2024

A lot of businesses waste the potential of their Twitter accounts by not using the social media platform to its fullest. According to X’s own statistics , its users are: 36% more likely to be the first to try new things. 38% more likely to have downloaded an app directly from an ad online. The social media platform earned $2.5

Paid Content 92

Paid Content Lead Generation Lead Scoring Lead Ranking 92

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said “What kind of content do we need for the TOFU?” ” was talking about a vegetarian lunch? Wondered if CTA and CTR were out-of-state television networks?

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Sprout Social

FEBRUARY 21, 2022

When it comes to social media, video is king, queen and the entire royal court. Video has exploded in popularity on social media. People are twice as likely to share vide o over other content types…and Instagram knows it. Stories: Ephemeral vertical content that appears in 15-second clips. So what works best?

Video Marketing 141

Video Marketing Verticals Thought Leadership Content 141

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. hejhejnatalya Click To Tweet.

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98

Convert

APRIL 18, 2023

In fact, images are the most robust medium of storytelling that brands have at their disposal. But when you search for “how to optimize images for Shopify”, almost every result that’s returned goes into all the ways you can compress images, choose the right image formats, and boost Shopify image SEO juice. Albeit underrated.

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52