Digital B2B Marketing

NOVEMBER 3, 2011

Dino Dogan ( @dino_dogan ) and Dan Cristo ( @dancristo ), the founders of Triberr, have marketed it brilliantly through the passionate supporters they have won. Positioning: “The Reach Multiplier” position is about about broadcasting, Triberr needs to reposition themselves, likely in content curation or social media management.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

DECEMBER 6, 2011

Curate Content For Your Audience Find great content that addresses your audience’s biggest concerns and share it with your audience, via all of your channels. Like the content you create on your own site and curate from others, your community participation should always add value to your audience.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Curate Content For Your Audience Find great content that addresses your audience’s biggest concerns and share it with your audience, via all of your channels. Like the content you create on your own site and curate from others, your community participation should always add value to your audience.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

JULY 12, 2012

Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles. Twitter Streams and Content Curators What sites do people in your audience read?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JUNE 14, 2011

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. [No 38% work in the marketing and advertising industry. Share in the comments below.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

MAY 7, 2012

A great conversation, blog post, research piece or case study may momentarily get the attention of your target audience, but you must consistently engage, create or curate to keep their attention. With content fueling inbound marketing , the content you create can drive results for years. This takes old-fashioned calendar time.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. Newsletter or email marketers.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

SEPTEMBER 14, 2011

A content feed cannot compete with the recommendation value of carefully curated and reviewed content shared with additional comments. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Automation 100

Automation Content Curation Twitter 100

Digital B2B Marketing

JUNE 2, 2011

Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

MARCH 19, 2012

Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015. The discussion highlighted three specific areas where content is challenging B2B inbound marketers.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Digital B2B Marketing

NOVEMBER 3, 2011

Triberr is a polarizing platform and automatic tweeting is Triberr's lightning rod feature. What happens when lightning rod features are removed?

Twitter 100

Twitter Features Marketing Curation 100

Digital B2B Marketing

SEPTEMBER 1, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Share your answers in the comments below or with me on Twitter.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

SEPTEMBER 1, 2011

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. I hope you will join me.

Social Media 100

Social Media Media Content Demand 100

Digital B2B Marketing

MARCH 21, 2011

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. When marketing looks to establish a company as a category thought leader, marketing and product must align around the same overall category vision. Are marketing, sales and product aligned?

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 17, 2011

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. This goes beyond the shaming threatened by the DMA to member companies.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

NOVEMBER 5, 2013

The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! Here’s why: 1.

Curation 100

Curation Content Differentiation Twitter 100

Digital B2B Marketing

APRIL 24, 2012

We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. These are all conversations I have overheard recently on public transit).

Social Media 100

Social Media Media Content RSS 100