Marketing Insider Group

JANUARY 30, 2024

Identifying and segmenting your audience into distinct groups or ‘content constituents’ is crucial for developing a content strategy that addresses diverse needs and maximizes engagement. It’s important to appreciate that templates that instruct “what to do” do not equate to effective, “how to do it” execution.

Ideal Customer Profiles 218

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 218

Convince & Convert

JULY 24, 2019

Social Media Channel Strategy Example (and Downloadable Template). Download this Social Media Channel Strategy Template. It’s a highly targeted, nearly free focus group. Download the free social media channel strategy template here. Here’s how it looks in chart form. Channel Goals.

Social Media 156

Social Media Media Marketing & Strategy Television marketing 156

Convince & Convert

MARCH 8, 2017

Social Media Channel Strategy Example (and Downloadable Template). Download this Social Media Channel Strategy Template. It’s a highly targeted, nearly free focus group. Here’s how it looks in chart form. What is the overall desired outcome of being present on this platform?

Television marketing 166

Television marketing Social Media Media Marketing & Strategy 166

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Gather feedback.

Lead Scoring 124

Lead Scoring Lead Ranking Effectiveness Brand Identity 124

Optinmonster

JANUARY 25, 2023

In this guide, we’ll share a step-by-step guide on how to create a buyer persona, along with proven buyer persona templates and examples from which you can take inspiration. This may involve analyzing your current customer base, looking at demographic data, or conducting surveys and focus groups. What is a Buyer Persona?

Buyer Personas 113

Buyer Personas Template Demographics Ideal Customer Profiles 113

Litmus

JANUARY 23, 2024

They have a curated selection of very design-led emails. Pre-designed email templates Scrolling through a library of free email templates is another great way to generate some ideas. You can follow brands, and get updates on ‘ what’s new from brands you follow ’ in your inbox with collated email examples.

Examples 88

Examples VALS Newsletter Design 88

ConvertKit

OCTOBER 1, 2021

Get featured on curated and algorithmic playlists. That includes its curated and algorithmic playlists. Before Spotify, record labels had focus groups to choose the next singles for albums. Motown famously wouldn’t release a single unless a focus group said they’d actively call radio stations to request a song be played.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90