Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.”

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Linkedin Advertisements Advertising Practices 282

Webbiquity

JANUARY 10, 2019

Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t necessarily make their work any easier. How can businesses really increase productivity using marketing technology (martech) tools?

Marketing Automation Services 201

Marketing Automation Services Marketing Automation Automation Work Management 201

Webbiquity

MAY 23, 2019

One aspect of digital marketing where AI has been most helpful is in email, and businesses are recognizing this significance. AI has made email marketing more efficient in several different ways: Automated workflow : Many marketing automation platforms have used or are already using AI to optimize and execute processes.

Marketing AI 275

Marketing AI Email Marketing CTR Marketing Automation Services 275

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JULY 24, 2012

Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC).

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

AUGUST 11, 2015

81% of B2B marketers use Facebook to distribute content. Digital Marketing Philippines ). In the United States, average click-through rate (CTR) for Facebook advertising increased by better than 50% last year, from.09% But the average Facebook CTR in the U.K. 85% of B2B marketers use Twitter to distribute content.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

FEBRUARY 18, 2010

Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. What are two of the simplest ways to optimize AdWords campaigns? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by Search Engine Land.

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 14, 2011

Then,noting that “Even though creating content is the most effective SEO tactic, it comes in sixth in terms of popularity with 60% of marketers using it. ” Optify found that, actually, “The CTR of result 11 (top of page two) is actually greater than result 10 (bottom of page one).”

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

APRIL 8, 2013

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s Find the answers to these questions and more here in two dozen of the best email marketing guides from the past year. General Email Marketing Tips & Techniques. An email cost less than a penny to send.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s That means email marketers need to be more thoughtful and creative in terms of attracting subscribers., General Email Marketing Tips & Techniques. The Ultimate List of Email SPAM Trigger Words by HubSpot.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

SEPTEMBER 21, 2020

This tactic is especially effective for affiliate marketing sites. By now, most digital marketers are aware of the incredible benefits that social proof offers and the way it is affecting online purchasing behavior. The post Five Ways to Boost Your Conversion Rates appeared first on B2B Marketing Blog | Webbiquity.

Conversion Rate 143

Conversion Rate Conversion Click Rate Newsletter 143

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Advanced LinkedIn strategies for marketers by iMedia Connection. 7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse by Copyblogger. by Market My Career.

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketers aren’t like ordinary people.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 31, 2011

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. 4 Rules for Marketing on Twitter by Practical eCommerce. These are direct marketing nirvana numbers,&# Daniel Flamberg dissects research to isolate the seven most common uses of Twitter.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

FEBRUARY 11, 2014

Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing. Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog. Search Engine Click Through Rate Optimization (+Infographic) by Marketing from the Front. ** 5 STARS. That makes, as Brent explains, CTR optimization as important as SEO.

Tactics 100

Tactics SEO Tips Keywords 100

Webbiquity

JULY 23, 2020

Here are some of the statistics most useful for marketing pros: 61% of all Google searches are done on mobile devices (which is why Google has moved to mobile-first indexing for ranking pages). The average click-through rate (CTR) for the top result on Google is 19.3%. Content Marketing Stats. Speed matters. Content matters.

Stats 328

Stats Internet Marketing CTR Click Rate 328

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

MARCH 14, 2012

2 Little Known Ways To Increasing CTR And Quality Score by Certified Knowledge. General Search Engine Marketing Guides and Tips. Finally there is call to action (the URL),” Paras Chopra discusses the attributes of an effective PPC ad and how to create one by optimizing each element of the ad.

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100