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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. What is PPC?

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. SEM is the exact opposite.

PPC 101
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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! The SEM Post.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. The "Destination URL" is the place on your website where you want the PPC traffic to end up. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR). Handy, right?

PPC 101
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Best B2B Marketing Campaigns – With Actionable Examples

Directive Agency

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. HubSpot combined interactive content with personalization to create a unique customer experience, and the marketing campaign generated a whopping 382,000 leads.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency. George’s Linkedin profile will make you a Hubspot expert. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co. Why should you follow her?

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The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. It’s equal to Maximum Bid x Quality Score. Quality Score.