Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Source: Forrester , 2021). Source: Forrester , 2021). It can drastically increase your CTR and reduce your CPA. Not exactly. 68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Outbrain

JULY 26, 2022

That’s one of the emerging trends in the way people are buying cars, and it doesn’t stop there. According to Forrester, people consume an average of 11.4 Honda: Increased CTR by 273% compared to other channels. Imagine you’re shopping for a new car, and there’s one you’d really like to try. websites in the process.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Curious about where things are heading? Campaign Monitor) Approximately 347.3

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Directive Agency

SEPTEMBER 29, 2017

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR. Does that mean you should obsessively watch CTR then?

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

KoMarketing Associates

JUNE 6, 2017

Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017. George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging.

B2B Marketing 173

B2B Marketing Godaddy Branding Brand Identity 173

Engagio

OCTOBER 13, 2020

Over the last few years, we’ve seen new trends that are forcing a fundamental rethink about our core B2B Marketing beliefs. Together, these trends are driving a fundamental redefinition of how Marketing and Sales work to create and win new business and drive account growth at scale. The Next Chapter Looks Very Different.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126