Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Statista) Social media ad spending is projected to reach $207.1

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Engagio

OCTOBER 13, 2020

Over the last few years, we’ve seen new trends that are forcing a fundamental rethink about our core B2B Marketing beliefs. Each of these would be enough to force change, but together, they represent a fundamental disruption to the marketing status quo: Marketing is no longer the sole owner of top-of-funnel activity.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

Over the last few years, we’ve seen new trends that are forcing a fundamental rethink about our core B2B Marketing beliefs. Each of these would be enough to force change, but together, they represent a fundamental disruption to the marketing status quo: Marketing is no longer the sole owner of top-of-funnel activity.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Webbiquity

JANUARY 17, 2011

Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 of their total marketing budget to digital, up from 12.6%

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100