Directive Agency

SEPTEMBER 29, 2017

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. It’s literally the total impressions divided by the number of clicks. So your CTR might look great. But here’s the thing. Image Source ).

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

QuanticMind

SEPTEMBER 28, 2016

As QuanticMind continues its journey into the latest digital advertising trends at SMX East 2016, we invite you to check out the tips, tricks and insights we’ve gleaned from a variety of paid search and social panels. The company’s SEM ads showed a 98% increase in click-through rate (CTR) and a -32% decrease in CPC.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Webbiquity

JANUARY 17, 2011

Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Furthermore, average cost-per-click rates have declined by 3%.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100