Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

SmartBug Media

APRIL 12, 2021

Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. Organic CTR. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs. Impressions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. PAA can occupy different positions on the SERP.

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Single Grain

FEBRUARY 15, 2022

Having a video embedded in a blog post increases dwell time, so we chose a relevant video from Mailshake’s , Time Doctor's and Moosend's YouTube channels. ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent. 12% increase in CTR. Book My Free SaaS SEO Consultation .

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Lower CTR for the rest of the SERPs pages.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

MAY 5, 2020

A well-executed enterprise SEO campaign can bring in more organic traffic, allow your site to appear on the top of the SERPs for different keywords, and enhance your brand image. This includes optimizing your existing web pages as well as publishing new posts around branded keywords that highlight your product features.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98