Optinmonster

DECEMBER 28, 2023

Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. Check out these social selling statistics. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. But be careful not to take a one-size-fits-all approach.

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Valasys

OCTOBER 22, 2019

Focused ad Copy : Creating an ad text that’s specific to the searchers’ interests by grouping keywords into specific segments helps improve the Click-Through Rate (CTR). Set up Heat Mapping: Heat mapping is one of the favorite tools to figure out how the site visitors are interacting with your website.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

Biznology

AUGUST 8, 2018

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. This is good stuff.

Planning 123

Planning Psychographics Demographics Clickthrough 123

QuanticMind

OCTOBER 24, 2017

Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts. New reporting tools: Demographic reporting – This will show which groups are more likely to visit stores. This position has been observed to have the highest CTR, and can account for 20% to 33% of all traffic for mobile PLAs.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Unbounce

AUGUST 6, 2021

How Can I Make Sure I Appeal to Every Customer Demographic?”. Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. You can still: Look at the insights on your fan page : Track which posts have the most engagement and what demographics that engagement is coming from.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Circle Studio

OCTOBER 12, 2017

Clickthrough rate (CTR) – The percentages of visitors that click on a hyperlink on an advertisement, email or website. Quantitative research – Research using numerical data and statistics to test hypotheses and answer research questions. Often conducted using online-based surveys.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60