Optinmonster

DECEMBER 28, 2023

Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. Check out these social selling statistics. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. But be careful not to take a one-size-fits-all approach.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Valasys

OCTOBER 22, 2019

Focused ad Copy : Creating an ad text that’s specific to the searchers’ interests by grouping keywords into specific segments helps improve the Click-Through Rate (CTR). Set up Heat Mapping: Heat mapping is one of the favorite tools to figure out how the site visitors are interacting with your website.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Convince & Convert

SEPTEMBER 14, 2010

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 124

Social Media Work Management Marketing Management Media 124

Biznology

AUGUST 8, 2018

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. Values time with a small group of friends.

Planning 123

Planning Psychographics Demographics Clickthrough 123

QuanticMind

OCTOBER 24, 2017

Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). E-commerce has grown 23% to traditional retail’s 6%. Featuring: @bigalittlea.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Unbounce

AUGUST 6, 2021

Aside from demographic data, you can also group users together based on: Lifestyle/Psychographics : Through your social listening tool, you can pinpoint particular traits and cultural trends that users in your audience relate to online. Are you naming your customer demographic in the copy? dog owners, millennials). Are you encouraging action?

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Circle Studio

OCTOBER 12, 2017

Clickthrough rate (CTR) – The percentages of visitors that click on a hyperlink on an advertisement, email or website. Quantitative research – Research using numerical data and statistics to test hypotheses and answer research questions. Often conducted using online-based surveys.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60