SmartBug Media
MARCH 17, 2021
The Marketo customer lifecycle is defined by six core stages, represented in a Venn diagram that concentrates at a common point at the base, allowing for complete customer flexibility and movement within the customer lifecycle. Retention/Loyalty : When a customer purchases the product, uses it, and comes back for more.
Zoominfo
DECEMBER 21, 2020
The other quadrants include customer loyalty , offer expansion , and company transformation. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.
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Zoominfo
DECEMBER 21, 2020
The other quadrants include customer loyalty , offer expansion , and company transformation. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.
Adobe Experience Cloud Blog
NOVEMBER 10, 2016
At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. The customer lifecycle stages of awareness, engagement, retention, loyalty, and advocacy are usually found across models. It’s a win-win for both your buyers and your brand.
SmartBug Media
FEBRUARY 25, 2021
By doing this—along with personalizing the Buyer’s Journey and tailoring all communications, content, and campaigns to those specific accounts— you'll see greater ROI and a boost in customer loyalty. ”. Cross/up-sells. Using a marketing platform such as HubSpot or Marketo can allow you to track and execute all in one place.
Influitive
OCTOBER 30, 2015
In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to building 1:1 relationships—in a way that is measurable and scalable.
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. The net result: they have increased their cross-sell revenue and increased customer retention.
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