ClickDimensions
APRIL 15, 2021
This finding from Forrester is particularly important to organizations since the onset of the pandemic. Cross-selling and upselling campaigns are a great way to achieve this stickiness. Here are some tips for seizing that opportunity with effective cross-sell and upsell campaigns: 1. Be relevant. Consider timing.
Modern B2B
OCTOBER 20, 2023
Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). Whether it’s website experience, post-sales journey, customer onboarding or renewal, every touchpoint needs consideration from the customer’s perspective.
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Martech
SEPTEMBER 11, 2023
It’s not enough to target individual touchpoints for improvements. Forrester research found that better customer journeys can improve customer advocacy 20% to 40% and reduce costs by 15% to 25%. “We Organizations that want happier customers should look holistically at the entire customer journey.
Vision Edge Marketing
JUNE 6, 2023
Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Building cross-functional teams is a good way for CGOs to facilitate collaboration.
Vision Edge Marketing
OCTOBER 10, 2023
Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Internal collaboration : Process mapping allows businesses to identify dependencies and touchpoints between different processes and departments. Here are three data points on why process management matters.
Porch Group Media
SEPTEMBER 29, 2020
Dot Digital) Customer satisfaction and retention, plus improved up-selling and cross-selling, are the main reasons businesses are trying to improve their customer experience. Forrester). Your customers interact with you across multiple touchpoints, across channels, and at the time of their choosing.
Porch Group Media
JANUARY 14, 2023
Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research. Marketers often overlook this opportunity as an additional touchpoint to increase engagement with your brand. Amazon, among other retailers, does a great job of adding product cross-sell recommendations.
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