Zoominfo

JUNE 28, 2023

In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. Even if you plan to continue selling an existing product in an existing market, take periodic opportunities to reevaluate your strategy and figure out what’s working and what’s not.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Marketing Insider Group

MARCH 28, 2024

Request Shares With Order Confirmations In e-commerce, your job isn’t done once you make the initial sale — it’s just the beginning. An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter.

eCommerce 205

eCommerce Tactics Budget Programs Work Management 205

Zoominfo

JULY 14, 2023

Market positioning is a combination of: Competitive differentiation: Clearly define how your brand and product offerings are different from the competition. Sales enablement: Messaging needs to be consistent across channels in order for it to resonate with your intended audience. Consistency is key when it comes to marketing.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

QuanticMind

OCTOBER 24, 2017

Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). They are also available for display.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. What is Revenue Optimization in E-commerce?

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. What is Revenue Optimization in E-commerce?

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

AUGUST 17, 2021

This article will discuss the exact process you need to follow in order to hire the best candidate for the VP of marketing role. This role also works with creatives such as writers, designers and developers, and may even do some writing themselves (such as pen a marketing case study) in order to achieve the goal of the marketing strategies.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98