Zoominfo

JUNE 28, 2023

Even if you plan to continue selling an existing product in an existing market, take periodic opportunities to reevaluate your strategy and figure out what’s working and what’s not. In doing so, you can better understand their strengths and weaknesses and how you can differentiate your own messaging.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Marketing Insider Group

MARCH 28, 2024

Cross-Sell and Upsell When a buyer comes to your online store, they may only be looking for one item — but that doesn’t mean you can’t push them to buy more products. Ready-to-purchase buyers are already interested in your product and brand at the order stage — so it’s the perfect time to cross-sell or upsell their order.

eCommerce 201

eCommerce Tactics Budget Programs Work Management 201

Sprout Social

NOVEMBER 16, 2021

Start selling directly on social media platforms. Paid : Conversion rate, return on ad spend (RoAS), cost per conversion. It can give insight into the trends your audiences are engaging with , reveal sentiment around specific brand campaigns, and opportunities to differentiate your brand from the competition.

Social Media 138

Social Media Top of Funnel Media Work Management 138

QuanticMind

OCTOBER 24, 2017

Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). They are also available for display.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Zoominfo

JULY 14, 2023

Market positioning is a combination of: Competitive differentiation: Clearly define how your brand and product offerings are different from the competition. Align with key stakeholders Cross-functional alignment is an essential yet often overlooked step in building a B2B marketing strategy.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Upsell and Cross-sell.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Upsell and Cross-sell.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52