Remove cross-sell psychographic trigger
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How Customer Success Can Use ‘Dark Funnel’ Data to Increase Engagement, Renewals & More

6sense

It plays a critical role in empowering Customer Success teams to strengthen their brand’s competitive positioning and meaningfully improve the state of renewal, cross-sell, and upsell opportunities. Motivational triggers unique to each solution set. But this invisible data isn’t just useful for prospecting. Beyond Brand-New Biz.

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How Customer Success Can Use ‘Dark Funnel’ Data to Increase Engagement, Renewals & More

6sense

It plays a critical role in empowering Customer Success teams to strengthen their brand’s competitive positioning and meaningfully improve the state of renewal, cross-sell, and upsell opportunities. Motivational triggers unique to each solution set. But this invisible data isn’t just useful for prospecting. Beyond Brand-New Biz.

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Personalization is Powerful, But Don’t Get Too Personal

DivvyHQ

Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. There is definitely a line, but the line is fuzzy when you consider things like audience demographics, psychographics, brand personality and voice. The answer is yes. Who is the Recipient?

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27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

To do that, you'll have to take the time to craft targeted campaigns (our marketing team uses a combination of HubSpot's segmentation/email tools and our CRM system, Salesforce) that take into account not just list segments, but also lead data, and trigger events that help customize your email campaigns further. 4) Persona. Small businesses?

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How to Build A Sales Process That Lands Deals Every Time

Salesforce Marketing Cloud

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59
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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. What is Cross-Device Targeting? What is an Ad Exchange? What are Ad Units?

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. Merchants that sell very few individual SKUs (100 or less) might even consider SKU-level bids for their highest-volume products in terms of clicks and CVR. They are also available for display.