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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is the combination of marketing and technology.

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Why Your Email Marketing and CRM System Should Be Best Friends

Vision6

Your CRM system is a treasure trove of customer data, audience insights, and marketing opportunities. You’re all over CRMs, and you’re likely using one right now to manage your customer database. But have you hooked up your CRM to your email marketing system? Streamlines Your Marketing Efforts. How exactly?

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9 Best WordPress CRM Plugins to Improve Sales in 2023

Optinmonster

Do you need help picking a WordPress CRM plugin? CRM plugins turn your WordPress website into a lead generation and client management system. In this article, we’ll go over what features you should look for in a WordPress CRM tool as well as our top picks for CRM plugins. What is a CRM Plugin?

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.