Demand Gen Experts Should Ask, 'How's Your Steak?'
Smashmouth Marketing
FEBRUARY 11, 2022
How often do demand gen experts ask their sales team, "How are your leads?", "Are your appointments meeting your expectations?" Do you take the dish back if it's not to sales' liking? Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA).
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