Biznology

NOVEMBER 16, 2020

With the right CRM solution, you know customers’ location, previous purchases, communication preferences, loyalty status, or support inquiries. A CRM system helps you close the customer service gap. That is where, again, integrating your customer support tools with a CRM system can help.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

JULY 9, 2019

This also allows us to enable the user to leverage additional insights, such as demographics and geolocation, to help the site owners to further segment their visitor audience. This will include a built-in CRM and integration points for popular third-party CRMs and CDPs. This has big implications for consumer marketers, right?

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 149

Biznology

AUGUST 26, 2016

If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. You can encourage them to share their information by offering a freebie or a special discount on their next purchase. Customer data is one of the most important parts of your business success. Demographics Data.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Biznology

DECEMBER 9, 2016

Use your CRM to sort and segment your customer base. Find commonalities—by demographics, by purchases or based on your interactions. To gauge your audience response and consider, “Am I connecting with my customers enough?” you must watch your analytics and measure your responses.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

DECEMBER 31, 2014

The data points are available today, and can be harnessed for what Weghorst calls “hyper segmentation.” Recently, a gaggle of new companies—like eGrabber and Social123—are experimenting with ways to bring social media data into CRM systems and marketing databases, to populate and enhance customer and prospect records. Near an airport?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

SEPTEMBER 11, 2014

Common examples are: purchased lists, responses from marketing campaigns, qualified lead lists, visitors to trade show booths, webinar registrations, sales staff CRM inputs, inbound inquiries, survey results, and of course, the transaction records held in accounting. Segment and sub-segment the market.

Work Management 80

Work Management Marketing Management B2B Multi-Channel 80

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Purchase history.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80