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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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How to create a complaint management system to protect your brand reputation

Sprout Social

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Complaint management is the process of handling customer complaints within an organization. What is the importance of a complaint management system? What is complaint management?

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How to Use Big Data to Improve Customer Service

Biznology

The goal of any user-oriented organization is to build an omnichannel customer service strategy. However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. A CRM system helps you close the customer service gap.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

Improved file management within the CRM. Whether it’s ensuring a contract is uploaded when a deal is won or attaching specific documents to a contact record, this feature supports more robust data management. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

Whether you’re a life sciences or pharma company organizing advisory board meetings, investigator meetings, and satellite symposia, or a professional services firm running international conferences. It also gives you a simple system to keep track of registrants, gather valuable first-party attendee insights and handle logistics.