Convince & Convert

MARCH 4, 2010

[link] Ed Alexander RT @jaybaer: How to Match 10 Key Success Metrics to Your Blogging Strategy [link] [link] Maddie Grant How to Match 10 Key Success Metrics to Your Blogging Strategy [link] [link] 3Hats Communications Tips to blog with a purpose.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

MARCH 23, 2010

I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips! RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] [link] Biz Tips Daily Do brand influencers hang out on #Facebook, or #Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 26, 2010

link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. link] [link] Chris Anthony RT @jaybaer: 14 Things I Think I Think About Social Media.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 20, 2010

link] (great tip from @jaybaer) [link] AlzayCalhoun Using the "long tail" to reach even more customers [link] [link] interlinkONE "Does Your Blog Have a Long Tail?" [link] Marko Minka Does Your Blog Have a Long Tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 6, 2010

Build Your Brand a Social Content Ladder in 5 Steps [link] RT @dsnestle via @jaybaer [link] Holly Wagg Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Laura Crouse RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] A great outline.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

SEPTEMBER 21, 2010

Develop a Social Media Strategy in 7 Steps [.] link] Pakde Cholik This is a very comprehensive tip which very useful and valuable for me. link] Pakde Cholik This is a very comprehensive tip which very useful and valuable for me. Just Because You’re “Green” Doesn’t Make You Sustainable: Nature’s 10 Simple Survival Tips. =-.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 3, 2010

These tips are things that should be applied to all shiny new toys as they come along, because there will always be something new. Cordell I really enjoyed your post! link] Suzanne Vara Jay 41M pages.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 15, 2010

I'm sharing more tips regarding this here [link] ) Also, any successful company knows that you must always offer something new. I visit sites of popular brands but they don't really have much information on their sites so I stopped visiting. I like the idea of building a community. It builds brand loyalty like a gym membership. (I'm

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 14, 2010

I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), That is, for every corporate action (ie.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 2, 2010

I'm not sure whether to shudder or be fired up about it, but this is the tip of the spear. Did you do it because of the recent privacy dust-up, or did you just tire of the whole thing? link] jaybaer I completely agree. link] jaybaer Really well said about self-moderation.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

Hhenry Excellent tips! Using numbers, such as “The 10 Tips…&# in article titles and focusing the content on practical, how to – rather than strategic thought pieces – is clearly what readers wanted. What content lessons do you take away from these results? I’m sure there’s patterns I’ve missed.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What do you think?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MARCH 18, 2010

I’m not talking necessarily about acquiring new customers, but rather using social media to keep the customers we’ve already earned. Maybe social media isn’t the new television, but rather the new telephone and CRM? Isn’t our Facebook page just a post-modern email newsletter? Tools are easy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Jack Smith.RT @MikeCorak: Check out the fantastic guest post by @ktvan: Social Media Monitoring Tools-How to Pick The Right One [link] estheribrown Thanks for this, Katie, it's really useful.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

link] Social Media Myths and Reality » The Buzz Bin [.] link] Fine Print » Blog Archive » The Six Dangerous Fallacies Of Social Media [.] across this post by Jason Baer (hat tip: Larissa Fair). Apart from the always-useful “scowling Pulp [.] link] Charles B Agree on all counts.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 19, 2010

Even guest posts are great ] [link] Russ Henneberry @Ian — that's a great tip Ian — I bet you get links to those posts as well — very creative strategy. [link] This is why I read @JayBaer [link] Jon Leland RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy [link] [ top #smm blog.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JULY 13, 2010

link] Kelly @ MediaMiser RT @arikhanson: Love this post by @elizabethsosnow: Why the digital divide is death to your PR firm [link] (LOVE tip #3 Elizabeth!)

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

link] [link] Mattias Sjöstrand RT @sanapes: "39 social media tools" från @jaybaer – en hel del bra tips. – The 39 Social Media Tools I'll Use Today [link] /by @jaybaer [link] Dr. Dolly Thanks for the tips…there's a few I need to try today! Thanks for the great tips!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. link] jaybaer Great tip Ike. Thanks for the tip Jay. Thanks for the tip Jay. Thanks for the tip Jay. It's weird on RSS.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

JUNE 30, 2010

* #Automotive #SMM #SMO #SEO… [link] [link] Tiny Malone RT @SeoSuka: Are you treating your fans like cattle? * #Blog [link] * DM me for help! * #Automotive #SMM #SMO #SEO… [link] [link] LeadGen Tips Are You Treating Your Fans Like Cattle? relevancy == respect.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 3, 2010

. – 3 Ways Facebook is Killing Your Website – #socialmedia [link] [link] Marketing Filter RT @DesignerDepot 3 Ways Facebook is Killing Your Website: [link] [link] Google Buzz Filter RT @DesignerDepot 3 Ways Facebook is Killing Your Website: [link] [link] Social Media Tips RT @lorirtaylor: R.I.P. – 3 Ways Facebook is Killing Your Website (..)

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

. – 3 Ways Facebook is Killing Your Website – #socialmedia [link] [link] Marketing Filter RT @DesignerDepot 3 Ways Facebook is Killing Your Website: [link] [link] Google Buzz Filter RT @DesignerDepot 3 Ways Facebook is Killing Your Website: [link] [link] Social Media Tips RT @lorirtaylor: R.I.P. – 3 Ways Facebook is Killing Your Website (..)

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

link] [link] Mattias Sjöstrand RT @sanapes: "39 social media tools" från @jaybaer – en hel del bra tips. – The 39 Social Media Tools I'll Use Today [link] /by @jaybaer [link] Dr. Dolly Thanks for the tips…there's a few I need to try today! Thanks for the great tips!

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

from @themaria from @glassesgeek from @imediamichelle There were a lot of comments about not caring as much about real-time reviews, but rather caring more about reviews/tips from people you actually know. I don't think the tips/todos are particularly good at being used for reviews. At least it is for me.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. You certainly covered some great reasons to that point.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

AUGUST 25, 2010

There is a tipping point when an interruption becomes a welcome knock and the era of hyper relevancy will get us there. FB is starting to hit that tipping point where there is too much and we know that too many choices, people walk away. Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

MARCH 2, 2010

ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Israel Lorenzana Who is setting or leading the pack on channels integration to a CRM centric app? Companies dipped their toes into social media last year and this year they want to ensure that this is time well $pent.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 2, 2010

And socia media also gives us power over brands in ways we’ve never enjoyed. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. I have two favorite parts of social media. Technology I’m a gadget guy. Especially the small businesses.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JULY 9, 2010

They loved the behind-the-scenes experience and the transformation tips from Stern – particularly because they saw how effortless the make-up application was. It doesn’t get much more real than inviting a group of people in to watch you get ready. And the online influencers recognized that for what it was: transparent and authentic.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

JUNE 23, 2010

Especially the tips that are mentioned for next-generation crowdsourcing. Before crowdsourcing there were focus groups, which never really worked too well. The issue with focus groups is that it takes the consumer out their comfort zone, putting them in a room full of strangers and bombarding them with question after question.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122