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How AI’s ‘describe and done’ can revolutionize your work

Martech

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. AI-prompted no-code will be driven by MAP/CRM platforms that we trust.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs. Most recently, we’re seeing CDPs in education, healthcare, and government applications. The concept itself was easy to grasp (“all customer data in one place”).

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3 Building Blocks of Personalization in Account Based Marketing

Marketing Insider Group

Use a CRM that is closely aligned with your ABM process and sales model. Say, if a prospect works for a government agency, their website adapts to show content that aligns with these types of organizations. Creating a personalized trigger-based email communication strategy is a great option with ABM.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

So how might we quantitatively compare apps across the spectrum of possible integration? The most common pattern is an event in one system triggering a sequence of predetermined actions across others. Governance : establishing and enforcing rules and standards across all approved apps in the platform’s ecosystem.

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. A few years ago, I described the above model of four layers of integrations — data, workflow, UI/UX, and governance. The call to better integrate martech is being heard.

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Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. New clients are deployed in 24 hours, including the time to import CRM data and calculate success rates by attribute.

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SessionM Expands from Loyalty to Full Customer Engagement Management

Customer Experience Matrix

Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. It can also ingest data from other sources such as a Customer Data Platform or CRM system. Message delivery can be scheduled or triggered by variables such as time, frequency, and customer behaviors.

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