3 Building Blocks of Personalization in Account Based Marketing
Marketing Insider Group
AUGUST 19, 2020
88% of marketers surveyed in a study by Evergage agreed that consumers expect personalization these days, but only 31% think that they are getting it right. Use a CRM that is closely aligned with your ABM process and sales model. Creating a personalized trigger-based email communication strategy is a great option with ABM.
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